Championing Australia's Events Industry
AMPSEA is the unified voice of Australia's mass participation sporting events sector, advocating for policies and outcomes that help our industry thrive.
Key Advocacy Areas
Government Relations
We engage with federal, state, and local governments to advocate for policies that support mass participation events.
Policy Development
We develop evidence-based policy positions and submissions on key issues affecting the events industry.
Regulatory Support
We work to ensure regulations are practical, proportionate, and supportive of safe, successful events.
Industry Research
We commission and publish research demonstrating the economic and social value of mass participation events.
Current Priority Issues
These are the issues AMPSEA is actively working to address on behalf of Australia's mass participation events industry. Our advocacy is grounded in evidence, driven by our members, and focused on practical outcomes.
Sustainable Funding Models for Community Events
Many mass participation events rely on a fragile mix of participant fees, sponsorship and in-kind government support. AMPSEA is working to establish more sustainable and predictable funding frameworks — including grant structures and co-investment models — that allow events to plan and grow with confidence.
Streamlined Permit and Approval Processes
Event organisers across Australia face inconsistent, time-consuming, and costly permit processes that vary significantly between councils, states, and agencies. AMPSEA is advocating for a nationally consistent, risk-proportionate approval framework that reduces red tape without compromising safety.
Public Liability Insurance Accessibility
The cost and availability of public liability insurance remains a critical issue for event organisers — particularly smaller community-based events. AMPSEA is engaging with insurers, brokers and government to improve access to affordable coverage and explore pooled or collective insurance solutions for members.
Infrastructure Investment for Event Venues
Australia's mass participation events rely on high-quality public infrastructure — roads, parks, foreshore precincts, and community facilities. AMPSEA advocates for targeted infrastructure investment that recognises the economic and social return generated by events and ensures venues are fit for purpose.
Environmental Sustainability Standards
Participants, sponsors, and governments are increasingly expecting events to demonstrate environmental responsibility. AMPSEA is developing practical sustainability guidelines and advocating for policy settings that support — rather than burden — event organisers in transitioning to more sustainable operations.
Workforce Development and Training
The events industry faces ongoing workforce challenges, including shortages of skilled contractors, event managers, and volunteers. AMPSEA is working to strengthen workforce pipelines through education partnerships, mentoring programs, and advocacy for recognition of events management as a skilled profession.
Industry Impact Report
Download our latest research on the economic and social contribution of mass participation events to Australia.